The Canadian company involved in this export idea is MacKellar Farms. MacKellar Farms started as a traditional cash crop farm of soybeans, corn, and wheat with a focus on seed production (MacKellar, OAFT Game Changers in Agriculture, 2013). MacKellar Farms is Canada’s first local grower of edamame (MacKellar Farms, 2015a). They offer non-GMO edamame and are well known in many grocery stores across Canada as well as other countries for their edamame (MacKellar Farms, 2015a). MacKellar Farms is a family run operation, based out of Alvinston, Ontario where they cultivate about 3,000 acres, 300 of it being edamame (MacKellar, OAFT Game Changers in Agriculture, 2013). Jacob MacKellar, shown in the photos below is a third generation farmer of MacKellar Farms with an entrepreneurial drive and a passion for growing food (Cattel, 2015). Just a few years ago Jacob brought the idea to his family to start growing edamame beans. Unlike other Canadian crops there are no government publications or research on how to grow edamame in Canada; and no crop insurance to protect against severe weather and other damaging events which could wipe out the year’s harvest (Cattel, 2015). Jacob saw the opportunity and jumped at the idea to provide local edamame for consumers in North America and around the world (MacKellar, OAFT Game Changers in Agriculture, 2013).