The market opportunity of edamame beans are in the wealthier areas of Nepal. This includes the capital of Nepal, Kathmandu, and surrounding areas. Kathmandu is full of ancient monuments and is facing a rapid population expansion (Thapa, Murayama, & Ale, 2008). The city comprises of two densely populated urban centers, “Kathmandu Metropolitan City” and “Lalitpur Sub-Metropolitan City” (Thapa, Murayama, & Ale, 2008). The city extends over 65 square kilometers of area with three nearby municipalities within the valley, Kirtipur, Madhyapur Thimi and Bhaktapur (Thapa, Murayama, & Ale, 2008). With this increase in urbanization of Kathmandu and surrounding areas it provides an excellent area for edamame to be marketed.